How Do You Define Employer Branding

How Do You Define Employer Branding Employer branding is critical to the recruitment process. Companies need to differentiate between their consumer brand and their employer brand if they genuinely want to attract the right candidate for them, as well as engage their existing employees. But before we go into the nitty-gritty of employer branding ourselves, well let our panel of employer branding experts from world-renowned businesses give your their take on what employer branding really means. Jennifer Johnston Employer branding is the art and science of building and evangelizing your reputation as an employer. The heart of it is your Employee Value Proposition, which is the story of what your company offers its people in exchange for their time and talents. This is the story a company uses to not only attract great people but also to build pride and loyalty among people already working for you. Our employee value prop is that Salesforce is a place where you can do meaningful work with good people in a good environment and be fairly rewarded for it. Jennifer Johnston, Senior Director of Global Employer Branding, Salesforce Shaunda Zilich Employer  Branding  encompasses showcasing externally the full journey of an employee at your company. It lends itself to cover from making someone aware of your company all the way through employee experience and career development beyond employment at your company. It is the story that allows the outside world to understand what it is like to work with or at your company. Shaunda Zilich, Global Employment Brand Leader, GE Ton Rodenburg Short answer: building talent relationships. Long answer: to attract, inspire and develop brand advocates. It’s a holistic approach to manage everything that contributes to the total employee experience and life cycle. It’s about building an intrinsic great employer story, with an energetic identity at the core of its brand culture. A distinctive identity based on meaningful purpose, energizing values and with challenging ambitions at its heart. A brand culture that is activated and brought to life / kept alive through brand signature leadership, HR, facilities and working environments, products and services. All-in-all employer branding is about building a great story together and making sure it’s told well. Ton Rodenburg, Employer Branding Strategy Director, ARA M/V Human Resource Communications Estela Vazquez Perez Employer positive influencing. An employer brand is the perception and feelings provoked by your company as an employer. People create mental models from biological reactions at every touch point with your company. These reactions are remembered as feelings. Therefore, Employer branding is the tactical approach to positively influence these mental models either with a well-told story of the truth or designing amazing employee and candidate experiences. While I manage the global employer brand, I can reach into many amazing professionals to execute brand hence branding in a diverse portfolio of initiatives internally and externally. Estela Vazquez Perez,  Global Employment Brand Director, Royal Bank of Canada Sarang Brahme In my view, the common misconception is that employer branding is how the company describes itself but that’s not the case; employer branding is, in simple words, what employees, past and present, think about the company as an employer and as a place to build their career and develop. Sarang Brahme, Global Social Recruiting   Talent Brand Manager, Capgemini Audra Knight Employer  branding  is telling your company story to attract people that will excel in your work environment and repel people that will not. There are many ways job seekers will research what it’s like to work at your company and  branding  let’s your company and employees be an important part of that conversation. Audra Knight, Recruitment Operations Manager, Tenable Hannah Fleishman Your company’s brand can be defined as what people say about you when you aren’t in the room. As employers, we should be asking ourselves: What would candidates say about our culture? How would employees describe our workplace? That’s employer brand, and creating a strong one comes down to storytelling. Employer branding is the story you tell about your company as a place to work. It’s the story you tell about your values, beliefs, and people. That’s why building an amazing culture should be a priority for all businesses. By investing in culture, employer branding becomes about storytelling, not marketing. Hannah Fleishman, Inbound Recruiting Manager, HubSpot Jörgen Sundberg Well, lets start with employer brand which I define as your organizations reputation as an employer. Just like reputation, you cant own the brand but you can try to define it and manage the messaging. Thats employer branding to me, essentially the activity of managing the brand. I should also say that some people are very uneasy with the term employer branding as its sometimes interchangeable with recruitment marketing or advertising. Simon Barrow describes it as employer brand management which I believe is the best way to describe this activity. And dont get me started on employment branding, talent branding or employee branding. Jörgen Sundberg, Employer Brand Consultant CEO, Link Humans Jaclyn Campbell Employer branding is a way of highlighting what makes an organisation a unique and/or great place to work. Using content and creative assets to show what happens behind the doors will help attract quality talent who feel aligned to your brand and core values. Jaclyn Campbell, Employer Brand Consultant, Optus Carmen Collins At Cisco, we define  employer  branding  as how we appear to both employees and candidates as a great place to work. For our team, we make it our mission to make personal connections with future talent. Carmen Collins, Social Media Talent Brand Lead, Cisco

Tips on Writing a Resume - How to Write a Winning CV

Tips on Writing a Resume - How to Write a Winning CVYou may have come across the term 'tips on writing a resume' and wondered what that meant. A resume is a document that lays out all of your education, work experience, and other relevant aspects of your personal life. It is the primary documentation that prospective employers will look at when hiring you. So how do you write a resume that will make you stand out among the thousands of other applicants that are vying for the same position?Good resumes are very carefully written documents. Some people have an effective formula that they use to turn around a bad resume. Some also take the 'hands-on' approach and take the time to ensure that every piece of the resume flows correctly. Many of us can't afford to spend hours on end simply looking over thousands of resumes, so we choose to find a way to ensure that our resume shines through. Here are some quick tips on writing a resume that will land you the job.Writing a resume that does n ot stand out or impress your employer does not succeed. Instead, your resume must be concise, professional, and well written. If you need some tips on writing a resume, here are some ideas that you can try. Try to remember the more personal aspects of your life when it comes to writing a resume. They will probably go unnoticed by the hiring manager, but if you include them in your resume, it will set you apart from the competition.You can include any job experiences that you had as well as any other life experiences that you have. For example, if you have served in the military, mention that in your application. On your resume, you may even want to list your top three or four hobbies or interests, such as sailing, paintball, or sailing a boat. This may help you stand out from the crowd of applicants, especially if you were looking for a job that required you to have more than average levels of expertise in the fields you mentioned.When it comes to the resume itself, don't leave anyt hing to chance. Take the time to review your document for grammatical errors, missing information, and errors in spelling. Remember that it is your application and the only one that they will see, so it should be as professional as possible. The biggest mistake you can make when it comes to a resume is taking less effort to make it well-written and professionally done. Your resume is your first impression, so you don't want to waste your valuable time on something that doesn't give your potential employer the best chance to evaluate you.Don't include irrelevant information on your resume, but at the same time, don't embellish your resume with anything that would make you appear that you were trying to hide something from them, such as your current employment situation. The truth is that most employers don't like to read lengthy resumes. They prefer to hire the people who are most qualified to fill the position they are interviewing for. In addition, you don't want to make yourself s eem too good or too desperate, because you'll only turn them off.Finally, leave the right information out, but leave some space on your resume for any that you included. By leaving a little too much information, it may appear as though you don't care about the position or are already just looking for a 'quick fix.' On the other hand, if you leave something out but you included it correctly, it may land you a job that you may have otherwise never gotten.Writing a resume can be difficult, especially if you are faced with several thousand other applicants for the same position. So before you start your own creation, take a look around at the resumes of others and think about how they might have written theirs. Remember, it is their responsibility to properly compose a resume that is professional, impressive, and should get them the job. Now that you know some tips on writing a resume, you can create one that will set you apart from the rest.